Article Marketing

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We've established that if you want to rank for a keyword or keyphrase, you need backlinks to your site. Ideally your backlinks will be one way, not reciprocal, and from relevant sites. One method of acheiving this is to write and distribute articles.

There are numerous article directories on the web where, once your publisher account is created, will allow you to submit your articles.

The first benefit you'll gain is the the article directory itself will give you a backlink. Most directories will allow you to hyperlink your keyphrase, which means that you'll get an "anchor text backlink. 

The second benefit is that your article, if well written may get ranked highly on Google, or one of the other major search engines, namely Yahoo or MSN.

The third benefit is that people will click on your "author bio", assuming that it is compelling enough, and you'll receive targetted visitors to your website.

The fourth benefit of article marketing is that other webmasters can publish your article on their website, to provide content for THEIR website visitors. The terms and conditions of all article directories state that anyone can use your article, provided that they leave your "author bio", and hence your links to your site, intact. Again, you benefit from a backlink from the site publishing your article, and from visitors who click through to your site.

In simple terms, the more articles that you distribute, and the more article directories that you distribute to, the better.

However, manually sumitting your articles to numerous directories can be tedious and time consuming. There are a number of services available that will undertake this process for you, for a price. You can find details of one such service, and lots of free information on article writing and distribution by clicking on the banner below.